SuperMario gets real

Hard to explain ... but they set up their own Mario Kart Racing Game (inspired by the original) using toy cars, toy rockets for boosters (Bullet Bill), brio, lego and cushions for tracks and mushroom jumps, gold coins to collect and spiders to avoid.  It was an epic race with a lively soundtrack, requiring no consoles, controllers or screens.

Watching that spontaneous leap from virtual to actual was a profound inspiration for toy development, how to utilise embedded technology and how to avoid manufacturing more plastic ...