Why do girls avoid us?

French, F. (2009) Why do girls avoid us? 
Presentation for British Computer Society on Feb 12th, Southampton Street, London

Here's a brief synopsis of some of the points:


1. Consuming not creating
Although women seem to be using computers as much as men, they tend to be utilising software rather than actively developing it. 
2. Back to school
Problem - we don't recruit as many women as men into computing at higher level.  Distance from technology kicks in around age of 12 - why?  Peer pressure, angst, snobbery (technical not professional), lack of role models.
3. Teaching
The ICT curriculum...
4. Poor image
Games programmers can't win - they're either too "geeky" or too "macho" - either way they're all men, aren't they?  Crunch time!  But industry is maturing, isn't it?
5. The nature of games
Look at what's predominant, check out the characters and the action.  Who designed it?
6. What do girls like?
Same as what boys like + social stuff (chatting, dating) + girly stuff (hair? handbags? you tell me) + personalisation (stretch to fit)
7. Media representation of women
Say no more...